Evoke Her is the basic feminine of the Evoke line, and the most sober — a woody floral that does not try to get noticed.
— The opening is short and crisp: bergamot and pink pepper. The citrus gives the freshness, the pink pepper keeps it from being flat.
— The heart is a well-measured classic trio — rose, iris, jasmine. Iris is the most expensive material in the bouquet; it is what gives that powdery, slightly velvety touch that sets this fragrance apart from a supermarket floral.
— The base is woody and soft: patchouli, moss and vanilla. The moss brings a green, earthy foundation that balances the vanilla, and it is what makes it last.
An everyday fragrance, discreet, which goes to the office without bothering anyone and does not tire. If you are looking for something that fills a room, this is not it — but it is exactly what you want from a fragrance worn five days out of seven.
The notes
Top — Bergamot, pink pepper
Heart — Rose, iris, jasmine
Base — Patchouli, moss, vanilla
Olfactive family
Iris and white flowers
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Viola is the most structured feminine of the Ajmal range: it starts fruity and ends woody, which is rare in this category.
— The opening pairs blackcurrant with bergamot, with spiced accords that sting slightly. It is bright and a little biting; it wakes you up.
— The heart is a very clean white floral trio — jasmine, lily of the valley, rose. It softens the opening without sweetening it.
— The base is the real reason to buy it: cedar, patchouli and vanilla. That is what gives it staying power and what lifts it out of the crowd of interchangeable fruity florals.
Ajmal states more than eight hours, one of the brand's best performances. It is listed as feminine, but the woody base makes it entirely wearable by a man who likes fruity fragrances. Spring and summer, daytime, from casual to semi-formal.
The notes
Top — Blackcurrant, bergamot, spiced accords
Heart — Jasmine, lily of the valley, rose
Base — Cedar, patchouli, vanilla
Olfactive family
Rose
For hygiene reasons, this product cannot be returned once it has been unsealed after delivery. Your 14-day right of withdrawal applies in full to items whose original packaging has not been opened.
Evoke Midnight Edition Her is the night-time version of the Evoke feminine, and the most spiced of the line.
— The opening is short and bright: bergamot and pink pepper. Pink pepper is not a hot pepper, it is a lightly pink, fruity berry — it gives relief without attacking.
— The heart is the real signature: jasmine, geranium and cardamom. The geranium brings a green, rosy facet that gives the jasmine structure, and the cardamom spices it just enough that it is not one more floral.
— The base is warm and tenacious: patchouli, musk and amber. That is what makes it last and what gives it its evening character.
A spiced floral for the evening, autumn and winter — more assertive than a classic Evoke Her, without going as far as a heavy oriental. Two sprays are enough, the cardamom rises fast. If you are hesitating between the two Evoke feminines: the plain Her is for daytime and the office, the Midnight is for going out.
The notes
Top — Bergamot, pink pepper
Heart — Jasmine, geranium, cardamom
Base — Patchouli, musk, amber
Olfactive family
Saffron and Gulf spices
For hygiene reasons, this product cannot be returned once it has been unsealed after delivery. Your 14-day right of withdrawal applies in full to items whose original packaging has not been opened.