Ameer

Ameer — “the prince” in Arabic — is the classic masculine of the range, built the way men's fragrances have been built for fifty years, but with an oriental turn.

— The opening is clean and crisp: bergamot, lemon and aromatic notes. It is fresh, close-shaven, with no surprises — and that is deliberate.

— The heart warms up quickly: cardamom, cinnamon and lavender. The two spices are what set this fragrance apart from a European masculine: they give it a warm roundness where a classic fougère would stay dry.

— The base is the richest part of the range: amber, cedar, patchouli, musk and vanilla. A solid, comfortable foundation that lasts well and never tires you out.

An everyday fragrance, good all year, as suited to the office as to a dinner. Three sprays.

The notes

Top — Bergamot, lemon, aromatic notes
Heart — Cardamom, cinnamon, lavender
Base — Amber, cedar, patchouli, musk, vanilla

Olfactive family

Saffron and Gulf spices

For hygiene reasons, this product cannot be returned once it has been unsealed after delivery. Your 14-day right of withdrawal applies in full to items whose original packaging has not been opened.

Fakhama — “sumptuousness” in Arabic — is the most dressed-up masculine of the Assala range.

Assala does not publish the detail of its composition, and no European reseller does either. What is documented with certainty is its structure: the house places it in the floral woody oriental family.

— It opens on citrus and light spices.

— It develops on a woody heart with a floral touch.

— It ends on a base of amber and musk — warm, resinous, with long wear.

A fragrance that works as well in the daytime as in the evening, and that is not tied to any particular season: the woody-amber structure stays comfortable all year.

Olfactive family

Citrus and aromatics

For hygiene reasons, this product cannot be returned once it has been unsealed after delivery. Your 14-day right of withdrawal applies in full to items whose original packaging has not been opened.

Royal XO is the most accomplished of the Assala Prime range, and the only truly original one: a gourmand built around an aromatic rum note and barrel wood.

— The opening is warm and unexpected: rum, cinnamon and hazelnut. Rum is a rare note in perfumery — warm, sweet, with a caramelised side — and it immediately gives the fragrance an identity you cannot mistake for anything else.

— The heart carries the idea on: tonka bean, jasmine and oak. Oak is the wood of the cask, and that is exactly what it evokes here. The tonka bean adds its scent of almond and cut hay.

— The base is creamy and lasting: cedar, vanilla and musk. It is what rounds the whole thing off and makes it hold on the skin.

An evening fragrance, for autumn and winter, unisex and rather sophisticated. The “barrel wood” register is very fashionable in niche perfumery, and Assala offers it here at a fraction of the usual price. Two sprays.

The notes

Top — Rum, cinnamon, hazelnut
Heart — Tonka bean, jasmine, oak
Base — Cedar, vanilla, musk

Olfactive family

Gourmand, praline and sweet

For hygiene reasons, this product cannot be returned once it has been unsealed after delivery. Your 14-day right of withdrawal applies in full to items whose original packaging has not been opened.